UrjaFarms is on a mission to revolutionize the way organic produce reaches businesses. With a focus on sustainability, traceability, and quality, UrjaFarms connects certified organic farmers directly with wholesalers, retailers, and institutional buyers across India.
To scale this vision, the company needed a robust digital marketplace platform to handle orders, certifications, logistics, and location-based sourcing and delivery.
Challenge
Before launching the online B2B marketplace, UrjaFarms faced several operational challenges:
- No central platform for B2B buyers to explore real-time availability and pricing
- Fragmented supply chains for organic produce with no unified procurement platform
- Lack of digital logistics integration for managing multiple pickup and delivery locations
- Manual certification tracking of produce authenticity and organic verification
- Low scalability due to offline or semi-digital operations
Solution
We built a custom B2B eCommerce marketplace platform for UrjaFarms, enabling certified organic producers to connect seamlessly with wholesale buyers across India. Key features of the solution include:
Marketplace Capabilities:
- Product Listings for organic fruits, vegetables, pulses, spices, grains & more
- Location-Based Sourcing – Buyers can select pickup/drop-off points across India
- Produce Certifications uploaded and verified at the product/vendor level
- Integrated Transportation & Logistics Options with multi-vendor support
- B2B Order Management – Volume-based pricing, repeat orders, and bulk discounts
- Inventory Management for farm partners and processors
Admin & Partner Features:
- Invoice & Tax Handling integrated for Indian compliance
- Vendor Onboarding & Approval workflows
- Advanced Filters for product type, certification, and region
- Sales Dashboard & Reporting for UrjaFarms’ internal team
Technically speaking
| Component | Details |
|---|---|
| Frontend | React.js with Tailwind UI (optimized for mobile + desktop) |
| Backend | Laravel PHP Framework |
| Database | MySQL |
| Hosting & Deployment | Cloud Hosting with CDN & SSL for security and scalability |
| Integrations | Google Maps API (for pickup/drop locations), SMS Gateway, Email API |
| Logistics Module | Custom-built with transport partner APIs and delivery route optimization |
Results & Impact
| Metric/Area | Outcome |
|---|---|
| 🧺 Product Variety | 500+ organic SKUs listed in first 3 months |
| 🌍 Market Reach | 20+ states in India enabled for B2B sourcing |
| 📦 Order Fulfillment Time | Reduced by 35% with pickup/delivery coordination |
| ✅ Certification Visibility | 100% digital verification of farm certifications |
| 💰 Sales Uplift | 3X growth in institutional buyer onboarding |
| 🤝 Farmer Network | Over 300 certified organic producers onboarded |
Client Testimonial
“The B2B platform built for UrjaFarms has not only digitized our supply chain but also empowered our farmer partners to reach verified wholesale buyers directly. It’s scalable, secure, and aligned with our vision for organic commerce.”
— Co-founder, UrjaFarms
Conclusion
The marketplace developed for UrjaFarms has laid the foundation for a digitally empowered organic supply chain in India. By enabling seamless transactions between certified farmers and large-scale buyers, the platform enhances transparency, logistics efficiency, and market access.
With ongoing support and future plans for AI-based demand forecasting and blockchain-based traceability, UrjaFarms is now positioned to lead the B2B organic trade movement in India and beyond.
